Re-write your algorithms
When a gay site is created, with rare exceptions, there was a straight site first. And it's obvious that you just made a few adjustments, but you didn't check everything - otherwise, why am I getting ANY movies with women in them in my searches?
Why are the ads for heterosexual companies? (A COMPLETE WASTE of that advertisers money, incidentally)
If you could only imagine what it was be like to a straight man, who is expecting women and gets only men. Or just a few -- most off-putting, And bad customer care...